MEDITERRANEAN COMPLEX – PASSION FOR NATURE

24/05/2021

A NEW VISUAL DESIGN FOR THE MEDITERRANEAN COMPLEX LINE, THE ICONIC ALUMINUM PACK AND ITS EXCLUSIVE FORMATS ENHANCE THE NATURAL CONTENT OF THE PRODUCTS EMBRACING THE THEME OF ECO-SUSTAINABILITY

MEDITERRANEAN COMPLEX is an exclusive range of products for hair care and beauty, based on natural, delicate and effective ingredients and the most advanced know-how in biocosmetics. Created with a complex of active ingredients from the Mediterranean region, these products are rich in precious substances for natural healthy hair.

This line encapsulates both the history and heritage of the Aldo Coppola brand, it is the basis of loyal relationships between customers and hair care professionals who love it for its cosmetic attitude and all-embracing hair care qualities. The opportunity to obtain the best of Mediterranean plants and fruits, without any use of silicone, is still today a rare privilege. Nature’s energy at the service of beauty was the discovery that created a trend. Even now, Aldo Coppola still develops its formulas with carefully selected extracts to guarantee the performance of special qualities, in line with the highest standards of service synonymous with the Atelier.

The line, strong of the success that made it part of the brand’s creative and stylistic heritage, is now renewed and returns with an impactful visual design where the active ingredients are the protagonists, enhancing the natural content of the products starting from the label.

Effectiveness, tolerability and sensory qualities of the products are combined with an aluminum pack design: a choice of respect for nature, given its total recyclability. An eco-sustainable approach also represented by local production as well as by the “Mediterranean” supply chain of ingredients. The use of aluminum, since the first launch of the line, promotes the choice of the Aldo Coppola brand to embrace and welcome environmental issues. The new formats, a 100ml luxury travel and a 500ml refill are also an innovative solution, which significantly reduces the consumption of packing materials and also means a higher convenience for the customer.

Natural ingredients, recyclable aluminum and reusable packaging: Mediterranean Complex is a message of a 360-degree eco-sustainability that reconfirms the constant ability of the Aldo Coppola brand to innovate while looking to the future.